Contents
Introduction
The Campaign
Magazine Cover Gallery
After July 1942
Behind the Designs
The Flag In World War II
Search the Covers
About The Collection, Resources, Credits
Smithsonian National Museum of American History, Behring Center
About The Collection Resources Credits
July 1942: United We Stand
The Flag In World War II
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We can .... We will ... We must! - Franklin D. Roosevelt. Buy U.S. War Savings Bonds & Stamps Now - U.S. Treasury Department poster, 1942


We can ... We will ... We must!
U.S. Treasury Department poster, 1942
NMAH Political History Collection
Gift of Outdoor Advertising, Inc.

One of the most popular poster designs of World War II, this image of the American flag was used by the U.S. Treasury Department throughout the war to promote the sale of savings bonds. Designed by Carl Paulson in 1941 under the direction of the Outdoor Advertising Association of America, Inc., it appeared on thousands of billboards nationwide in the spring of 1942. Its eye-catching design and straightforward message from Franklin D. Roosevelt — we can, we will, we must! — linked the flag to wartime ideals of patriotism, service, and sacrifice.

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