Several magazines broke with their own design traditions to participate in the United We Stand campaign. Reader's Digest moved its table of contents to the back cover to make room for the flag on the front. Harpers placed a flag in the middle of its normally solid-orange cover. Modern Packaging omitted its title from the cover to protect the symbolism of the flag, as explained on a printed wrapper. When National Geographic displayed the flag, it was the first time the front cover included a picture with the text. And, as its editors noted, never before had Time featured an “inanimate thing” on the cover instead of a famous person.