A number of magazines, especially those sold on newsstands rather than only by subscription, prided themselves on designing artistic covers to capture public attention. Art directors, artists, and photographers collaborated to create visual excitement, and a special project like the flag campaign brought out their best efforts. The covers represent the artistic vitality of the period and the creativity inspired by the message.

The most successful results came from artists who conceptualized the cover as a whole design rather than using the flag merely as an illustrative element or an added symbol.