It all starts with a story.  A good script can make or break a production.  Often a script goes through many revisions before its public debut.  The script may be the work of one writer or a team.  If it is a musical, songs and orchestral music must be integrated into the plot.  Above all, the script must tell a story that engages and holds the public's imagination.

M*A*S*H, "Welcome to Korea", Television Script, Everett Greenbaum, Jim Fritzell, and Larry Gelbart, 1975

M*A*S*H ran on the CBS television network from 1972 to 1983.  The weekly antics of the 4077th Mobile Army Surgical Hospital during the Korean War ranged from highly comic to tragically poignant.  This episode won Emmys for Outstanding Directing in a Comedy Series and Outstanding Film Editing for Entertainment Programming.

M*A*S*H T.V. Show Scripts, 1972-1982

The London Merchant, or the History of George Barnwell by George Lillo, 1731

Enjoyed by George Washington during a trip to Bermuda with his half-brother Lawrence, this domestic tragedy had a long life on British and American stages.

Warshaw Collection of Business Americana: Plays, 1708-1938

The television soap opera, The Edge of Night, was sponsored by Procter & Gamble. Edge ran from 1956 to 1984, first on CBS, and, after 1975, on ABC. Edge inspired strong viewer loyalty by using mystery, crime, and suspense as its main themes.