Series 2: MARKETING, 1896-1990s, n.d.

Subseries A: Catalogs, 1896-1956, 1970s, 1980, n.d.

52

1

Pages from catalogs, n.d.

2

Copies of Simmons catalog pages, n.d.

3

Hard Manufacturing Company [acquired by Simmons], n.d.

4

North Western Wire Mattress Company, n.d.

5

The Simmons Hydro-Vacuum Cleaner, n.d.

6

Hygienic Beds for Institutions, n.d.

7

Hospital & Institution catalog, no. 12, n.d.

8

Simmons [?] Catalog, n.d.

9

The Simmons Manufacturing Co., n.d.

10

The Simmons Manufacturing Company, San Francisco, n.d.

11

The Simmons Manufacturing Company, Seattle, WA, n.d.

12

Catalog, n.d.

13-14

Simmons Co., n.d. [pre-1925]

52

15

Simmons Co., n.d. [1920-1938]

56

1

Simmons Co., San Francisco, n.d.

56

2

Juvenile furniture, n.d.

53

1

North Western Wire Mattress Company, 1896

2

North Western Wire Mattress Company, September 1898

3

North Western Wire Mattress Company, 1899

4

Simmons Manufacturing Co., 1900

5

1901

6

Season 1901-02

7

1902

8

Book of Beds, 1902

9

Book of Beds, 1903

54

1

Book of Beds, 1904

2

1905

3

1906

4

1907

5

Supplement to 1907 Catalog

56

3

1911

4

Brass and Iron Beds, 1914

5

Beds, 1917

54

6-7

1919

57

1

1920

55

1

[1922]

2

Canada, 1923

3

1923

57

2

1923-1925

55

4

January 1924

5

July 1924

6

January 1925

7

Lifetime Furniture, [June 1925]

8

1926

57

3-4

1927

58

1-3

1928

3

1929

55

9

Canada, 1929

10

Hospitals & Institutions, 1929

55

11

Brass Beds, 1929

59

1-2

1930

3

1931

55

12

Canada, 1932

59

4-5

1932

55

13

Metal Beds, Fall 1933

60

1

1934

2

1935-1936

3

1937

4

1938

61

1

1939-1940

2

1940

3

Catalog envelopes, 1940

4

1941-1942

62

1

1947

2

1948

3

Fall 1949

4

Steel Bedroom Furniture for Hospitals, ca. 1940s

5

Steel Beds, ca. 1940s

6

1950

7

1953

8-9

1954

10-12

1956

13

ca. 1970s

14

Sleepeezee: London, England, 1980

Series 2: MARKETING, 1896-1990s, n.d.

Subseries B: Price Lists, 1939, 1940, 1952-1957

63

–

1939 Price List for Atlantic Division, ca.1939

64

–

1940 Quotations for CT, DC, DE, MA, ME, MD, VA, VT, WV, ca. 1940

22

3

Institutional Price Lists, 1953-1956

4-8

Central Division Price Lists, 1952-1957

Series 2: MARKETING, 1896-1990s, n.d.

Subseries C: Records of Marketing, 1920s-1930s, 1950s, 1970s-1990s, n.d. [bulk dates]

65

1

New Stock Label Program Binder, Meyer Label Co., Inc., New York, NY, n.d.

2-4

New Stock Label Program Binder, Meyer Label Co., Inc., New York, NY, n.d.

108

3

Mattress Labels binder, n.d.

109

–

Mattress Labels binder, n.d.

65

5

Radio commercial records, 1976-1978

66

1

Television commercial film record, 1976

65

6

Television commercial schedules and spot scheduling instructions, 1977

7

Newspaper ad slicks bill, 20 July 1988

8

Estimates for advertising and promotion work, 1991

66

2

Advertising, Sales Promotion, and Head Office expenses, 1929, 1931-1939

65

9

Principles and guidelines for Simmons Co. advertising, n.d.

10

Beautyrest advertising idea, March 1949

65

19

“Why Beautyrest” text for print or radio ad, n.d.

66

3

Advertisement ideas, 15 July 1974

65

12

Stalin Ad [from Simmons Centennial materials], ca. 1950

13

Stalin “Uncle Joe” ad copy and bill, ca. 1950

156

6

Joseph Stalin - Consumer Ad with Layout Sketches, ca. 1950s

65

14

Clippings related to Stalin ad, 1950

66

4

Russian Mattress: Local Newspaper Ads, 1957

5

Russian Mattress: Articles,1957

6

Russian Mattress: Other materials, 1957

7

Russian Mattress: Display Kit, 1956-1957

65

15

Dealer mailings schedule, Fall 1949

103

7

Articles or paid advertisements featuring Simmons products, 1929, 1950s-1970s

156

2

Articles featuring Simmons products, 1969, 1970, 1972

65

16

Puerto Rican advertising material and questionnaire, 1983

65

18