|
|
|
Series
2: MARKETING, 1896-1990s, n.d.
Subseries
A: Catalogs, 1896-1956, 1970s, 1980, n.d.
|
|
52
|
1
|
Pages
from catalogs, n.d.
|
|
|
2
|
Copies
of Simmons catalog pages, n.d.
|
|
|
3
|
Hard
Manufacturing Company [acquired by Simmons], n.d.
|
|
|
4
|
North
Western Wire Mattress Company, n.d.
|
|
|
5
|
The
Simmons Hydro-Vacuum Cleaner, n.d.
|
|
|
6
|
Hygienic
Beds for Institutions, n.d.
|
|
|
7
|
Hospital
& Institution catalog, no. 12, n.d.
|
|
|
8
|
Simmons
[?] Catalog, n.d.
|
|
|
9
|
The
Simmons Manufacturing Co., n.d.
|
|
|
10
|
The
Simmons Manufacturing Company, San Francisco, n.d.
|
|
|
11
|
The
Simmons Manufacturing Company, Seattle, WA, n.d.
|
|
|
12
|
Catalog,
n.d.
|
|
|
13-14
|
Simmons
Co., n.d. [pre-1925]
|
|
52
|
15
|
Simmons
Co., n.d. [1920-1938]
|
|
56
|
1
|
Simmons
Co., San Francisco, n.d.
|
|
56
|
2
|
Juvenile
furniture, n.d.
|
|
53
|
1
|
North
Western Wire Mattress Company, 1896
|
|
|
2
|
North
Western Wire Mattress Company, September 1898
|
|
|
3
|
North
Western Wire Mattress Company, 1899
|
|
|
4
|
Simmons
Manufacturing Co., 1900
|
|
|
5
|
1901
|
|
|
6
|
Season
1901-02
|
|
|
7
|
1902
|
|
|
8
|
Book
of Beds, 1902
|
|
|
9
|
Book
of Beds, 1903
|
|
54
|
1
|
Book
of Beds, 1904
|
|
|
2
|
1905
|
|
|
3
|
1906
|
|
|
4
|
1907
|
|
|
5
|
Supplement
to 1907 Catalog
|
|
56
|
3
|
1911
|
|
|
4
|
Brass
and Iron Beds, 1914
|
|
|
5
|
Beds,
1917
|
|
54
|
6-7
|
1919
|
|
57
|
1
|
1920
|
|
55
|
1
|
[1922]
|
|
|
2
|
Canada,
1923
|
|
|
3
|
1923
|
|
57
|
2
|
1923-1925
|
|
55
|
4
|
January
1924
|
|
|
5
|
July
1924
|
|
|
6
|
January
1925
|
|
|
7
|
Lifetime
Furniture, [June 1925]
|
|
|
8
|
1926
|
|
57
|
3-4
|
1927
|
|
58
|
1-3
|
1928
|
|
|
3
|
1929
|
|
55
|
9
|
Canada,
1929
|
|
|
10
|
Hospitals
& Institutions, 1929
|
|
55
|
11
|
Brass
Beds, 1929
|
|
59
|
1-2
|
1930
|
|
|
3
|
1931
|
|
55
|
12
|
Canada,
1932
|
|
59
|
4-5
|
1932
|
|
55
|
13
|
Metal
Beds, Fall 1933
|
|
60
|
1
|
1934
|
|
|
2
|
1935-1936
|
|
|
3
|
1937
|
|
|
4
|
1938
|
|
61
|
1
|
1939-1940
|
|
|
2
|
1940
|
|
|
3
|
Catalog
envelopes, 1940
|
|
|
4
|
1941-1942
|
|
62
|
1
|
1947
|
|
|
2
|
1948
|
|
|
3
|
Fall
1949
|
|
|
4
|
Steel
Bedroom Furniture for Hospitals, ca. 1940s
|
|
|
5
|
Steel
Beds, ca. 1940s
|
|
|
6
|
1950
|
|
|
7
|
1953
|
|
|
8-9
|
1954
|
|
|
10-12
|
1956
|
|
|
13
|
ca.
1970s
|
|
|
14
|
Sleepeezee:
London, England, 1980
|
|
|
|
|
|
|
|
Series
2: MARKETING, 1896-1990s, n.d.
Subseries
B: Price Lists, 1939, 1940, 1952-1957
|
|
63
|
–
|
1939
Price List for Atlantic Division, ca.1939
|
|
64
|
–
|
1940
Quotations for CT, DC, DE, MA, ME, MD, VA, VT, WV, ca. 1940
|
|
22
|
3
|
Institutional
Price Lists, 1953-1956
|
|
|
4-8
|
Central
Division Price Lists, 1952-1957
|
|
|
|
|
|
|
|
Series
2: MARKETING, 1896-1990s, n.d.
Subseries
C: Records of Marketing, 1920s-1930s, 1950s, 1970s-1990s, n.d. [bulk
dates]
|
|
65
|
1
|
New
Stock Label Program Binder, Meyer Label Co., Inc., New York, NY, n.d.
|
|
|
2-4
|
New
Stock Label Program Binder, Meyer Label Co., Inc., New York, NY, n.d.
|
|
108
|
3
|
Mattress
Labels binder, n.d.
|
|
109
|
–
|
Mattress
Labels binder, n.d.
|
|
65
|
5
|
Radio
commercial records, 1976-1978
|
|
66
|
1
|
Television
commercial film record, 1976
|
|
65
|
6
|
Television
commercial schedules and spot scheduling instructions, 1977
|
|
|
7
|
Newspaper
ad slicks bill, 20 July 1988
|
|
|
8
|
Estimates
for advertising and promotion work, 1991
|
|
66
|
2
|
Advertising,
Sales Promotion, and Head Office expenses, 1929, 1931-1939
|
|
65
|
9
|
Principles
and guidelines for Simmons Co. advertising, n.d.
|
|
|
10
|
Beautyrest
advertising idea, March 1949
|
|
65
|
19
|
“Why
Beautyrest” text for print or radio ad, n.d.
|
|
66
|
3
|
Advertisement
ideas, 15 July 1974
|
|
65
|
12
|
Stalin
Ad [from Simmons Centennial materials], ca. 1950
|
|
|
13
|
Stalin
“Uncle Joe” ad copy and bill, ca. 1950
|
|
156
|
6
|
Joseph
Stalin - Consumer Ad with Layout Sketches, ca. 1950s
|
|
65
|
14
|
Clippings
related to Stalin ad, 1950
|
|
66
|
4
|
Russian
Mattress: Local Newspaper Ads, 1957
|
|
|
5
|
Russian
Mattress: Articles,1957
|
|
|
6
|
Russian
Mattress: Other materials, 1957
|
|
|
7
|
Russian
Mattress: Display Kit, 1956-1957
|
|
65
|
15
|
Dealer
mailings schedule, Fall 1949
|
|
103
|
7
|
Articles
or paid advertisements featuring Simmons products, 1929, 1950s-1970s
|
|
156
|
2
|
Articles
featuring Simmons products, 1969, 1970, 1972
|
|
65
|
16
|
Puerto
Rican advertising material and questionnaire, 1983
|
|
65
|
18
|
Booklet
from The Simmons Company Egyptian Division, n.d.
|
|
65
|
28
|
Book:
Robert Benchley, The “Reel”
Benchley, 1950
|
|
66
|
9
|
News
paper cartoons, n.d.
|
|
65
|
19
|
Parody
advertisements, n.d.
|
|
|
20
|
King
Koil product line, 1976
|
|
|
21
|
“Furnish
America in High Point” materials, October 1986
|
|
|
22-23
|
Information
on Sealy: Clippings, Correspondence, Advertising, etc., 1950s-1960s
|
|
66
|
10-13
|
Competitors
advertising activities, FTC related, 1953-1957
[note
on folder: Simmons Company 3/14/57 Doc. Nr. 14-413 thru 14-720]
|
|
65
|
24
|
National
Association of Bed Testers membership cards, [ca. 1961]
|
|
|
25
|
Correspondence
re: number of Hide-A-Beds in use, 17 September 1952
|
|
66
|
14
|
Correspondence
re: marketing, 1984, 1985
|
|
65
|
26
|
Steel
Furniture/Steel House file, 1994
|
|
65
|
27
|
Beautyrest
Bandwagon Campaign for Simmons Sales representatives., Spring 1956
|
|
66
|
15
|
Fabric
Catalog for Simmons Bedding Bargain Sale, n.d.
|
|
67
|
5
|
French
language promotional booklet for Beautyrest
|
|
|
6
|
Christmas
gift certificates, 1927
|
|
|
7
|
Christmas
promotional items and gift certificates, n.d.
|
|
|
8
|
Beautyrest
trial certificate, n.d.
|
|
|
9
|
Discount
certificates for physicians, n.d.
|
|
|
10
|
Invitation
to Trade, 1918
|
|
|
11
|
Official
entry blank “Name the Strong Men” contest, 1958
|
|
|
19
|
Mattress
identifier tags, ca. 1920s-1940s
|
|
|
20
|
Beautyrest
tags featuring Cathy Rigby, gymnast, ca. 1970s
|
|
|
21-22
|
Mattress
labels, n.d.
|
|
|
23
|
Mattress
labels: Competitors and foreign
|
|
|
24-26
|
Retail
Ad Review, 1981-1982
|
|
|
27
|
Suggested
advertisements for use with the new radio programs from Simmons Company,
ca. 1930s
|
|
|
28
|
Radio
script for the Home Hour with L.L. Murray, 25 May 1936
|
|
|
29
|
Radio
spots: Beat the high cost of sleep, n.d.
|
|
|
30
|
Radio
spots: The Simmons “Exclusives,” n.d.
|
|
|
31
|
Radio
spots: Center stage, n.d.
|
|
|
32
|
Radio
commercial: Golden value, n.d.
|
|
|
33
|
Television
commercials, 1977, n.d.
|
|
|
34
|
Television
commercial: “Crime,” n.d.
|
|
|
35
|
Television
commercial: “Wrestling,” n.d.
|
|
|
36
|
Television
commercials: Sealy, 1991-1994
|
|
|
37
|
Television
commercials: Serta, 1991-1994
|
|
|
38
|
Television
commercials: Spring Air, 1991, 1994
|
|
68
|
1
|
Marketing
Review: September-November, 1969
|
|
|
2
|
Marketing
Review: July-December, 1977
|
|
|
3
|
Marketing
Review: January-June, 1978
|
|
|
4
|
Marketing
Review: July-November, 1978
|
|
69
|
1
|
“Yours
for a Perfect Night’s Rest,” ca. 1920s
|
|
|
2
|
“Modern
American Bedrooms” and Color Preference Ballots, ca. 1920s
|
|
|
3
|
“Good
Morning, How Did You Sleep Last Night?,” ca. 1923
|
|
|
4
|
Do
Not Disturb hotel door hanger, 1926
|
|
|
5
|
“A
Talk About Mattresses” by Helen M. Whitson, reprinted from Good
Housekeeping, March 1927
|
|
|
6
|
“Bringing
Beauty and Comfort to the Bedroom,” 1929
|
|
|
7
|
“Bedding
Equipment,” Ladies Home Journal Leaflet #208, 1930
|
|
|
8
|
“Bodily
Positions in Restful Sleep” by N.M. Johnson, PhD, 1931
|
|
|
9
|
“Let’s
Plan Your Rooms: 27 Solutions to the Problem of Small Space,” 1936
|
|
|
10
|
“The
Homemaker’s Guide to Better Bedding,” by NABM, preview copy, 1941
|
|
|
11
|
Pamphlets:
“How to Buy a Mattress,” 1964, 1971, 1976, n.d.
|
|
|
12
|
“A
Guide to the Wise Purchase of Mattresses and Foundations,” by NABM, 1975
|
|
|
13
|
“Bedding
Products,” 1978
|
|
|
14
|
Pamphlets:
National Bedding Federation (London, England), ca. 1978
|
|
|
15
|
“How
to Buy a Sofa,” ca. 1970s
|
|
|
16
|
“The
Orthopedic Surgeon Looks at Your Mattress,” from Sealy, n.d.
|
|
84
|
–
|
Binder
[empty]: Simmons International Ltd.: 1981 General Managers Conference:
Cerromar, Puerto Rico, 1981
|
|
155
|
9
|
Display
Boards for Trade Shows: Hospital Beds, n.d.
|
|
67
|
1
|
Advertisement
mock-up: Hide-A-Bed, n.d.
|
|
|
2
|
Advertisement
mock-up: Hide-A-Bed sofas and chairs, n.d.
|
|
|
3
|
Circular
advertisement mock-ups, n.d.
|
|
|
4
|
Mock-up
for mailer, ca. 1980s
|
|
130
|
1
|
Drawing
of bus for 1964 World’s Fair coupon
|
|
|
2
|
Drawing
of Unisphere for 1964 World’s Fair coupon
|
|
|
3
|
Drawing
of American Interiors Pavilion for 1964 World’s Fair coupon
|
|
|
4
|
Drawing
of tea set for 1964 World’s Fair coupon
|
|
|
5
|
Drawing
of people dining for 1964 World’s Fair coupon
|
|
|
6
|
Drawing
of family in “Storybook Land” for 1964 World’s Fair
|
|
|
7
|
Drawing
of family with Unisphere for 1964 World’s Fair
|
|
|
8
|
Drawing
of Woman in an automatic bed for 1964 World’s Fair
|
|
|
9
|
Artwork:
Simmons Trucks, 1958
|
|
|
10
|
Artwork:
Layouts for “Sell and Score” Super Bowl contest for Simmons dealers
and sales people, 1982
|
|
|
11
|
Ad
Proofs, n.d.
|
|
|
12
|
“Sleep
Information” folder artwork, ca. 1960s
[photos
removed, see box 12, folder 12]
|
|
131
|
1
|
Paste-up
artwork: “Simmons Day at the Fair:” 1964 World’s Fair coupons (see
also box 131 for related materials)
|
|
|
2
|
Illustrations
of elf, Unisphere, and Simmons logo for 1964 World’s Fair
|
|
|
3
|
Photocopy
of drawing of elf and toadstools setting at Simmons pavilion at 1964
World’s Fair
|
|
|
4
|
Paste-up
artwork for ad: “See Simmons at the New York World’s Fair,” ca. 1964
|
|
|
5
|
Paste-up
artwork of envelope: “Welcome to Simmons Day at the New York World’s
Fair,” ca. 1964
|
|
|
6
|
Illustration
of mattress structure–“Restricted Motion,” 1987
|
|
|
7
|
Mattress
Illustration, n.d.
|
|
|
8
|
Mattress
Illustration, n.d.
|
|
|
9
|
Illustration
of Sears-O-Pedic Imperial Mattress, n.d.
|
|
|
10-13
|
In
store signage designs, n.d.
|
|
|
14
|
Retouched
photo of mattress coils, n.d.
|
|
|
15
|
Diagram
drawing of mattress with water bag interior, n.d.
|
|
|
16
|
Illustration
of hand and wineglass on mattress coils, n.d.
|
|
152
|
1
|
Poster:
Ace Box Springs and Beautyrest, ca. 1930s
|
|
|
2
|
Artwork:
Simmons Day at the Fair 1964
|
|
|
3
|
Artwork:
Waveless Floatation, 1979
|
|
|
4
|
Artwork:
Mattress Illustration, 1980
|
|
|
5
|
Ad
layout for store use: “Olympic Bedding Sale,” ca. 1980
|
|
|
6
|
Ad
layout for store use: “Simmons Week” Sale, ca. 1980
|
|
|
7
|
Ad
Layout for store use: Simmons “One Price Sale,” ca. 1980
|
|
|
8
|
Ad
layout for store use: Sale ad featuring political symbols (Donkey and
Elephant), ca. 1980
|
|
|
9
|
Illustration
of woman on mattress showing construction, n.d.
|
|
|
10
|
Mockup
of adjustable bed point of purchase display, n.d.
|
|
|
11
|
Drawings
of designs for point of purchase displays, n.d.
|
|
|
|
|
|
|
|
Series
2: MARKETING, 1896-1990s, n.d.
Subseries
D: Advertisements, 1920s-1990s, n.d.
Sub-Subseries
1: Consumer Advertisements, 1920s-1990s
|
|
67
|
12
|
Advertisement
pamphlets, 1920s-1980s [bulk dates]
|
|
76
|
1
|
Advertisement
pamphlets, [March 1935]
|
|
102
|
6
|
Beautyrest
advertising mailers [customizable for dealerships], 1933
|
|
67
|
13
|
Advertisements:
Mailers, early 1960s, n.d.
|
|
155
|
7
|
Simmons
retail advertising cut service, ca. late 1930s
|
|
102
|
7
|
Ad
book [customizable ads for dealerships], 1935-1939
|
|
155
|
3
|
Customizable
ads for dealers, ca. 1970s-1980s
|
|
155
|
1
|
Local
Newspaper Ads with Correspondence, ca. 1950s-1980s
|
|
88
|
2
|
Local
Advertisements, ca. 1960s and 1970s
|
|
MpCD
|
6
|
Proofs
for local advertisements, 1970s [1976?]
|
|
88
|
3
|
Local
Advertisements, ca. 1980s
|
|
155
|
2
|
Local
Ads, ca. 1980s
|
|
88
|
4
|
Local
Ads, n.d.
|
|
67
|
14-15
|
Local
advertisements, n.d.
|
|
88
|
5
|
Competitor’s
Ads, 1903, 1904, n.d.
|
|
67
|
16
|
Competitor’s
local advertisements, ca. 1980s
|
|
88
|
6
|
Competitor’s
local advertisements, ca. 1980s
|
|
67
|
17
|
Private
letter sales campaign, July 1985
|
|
|
18
|
Advertising
catalogs for stores, ca. 1980s
|
|
87
|
1
|
Advertisements
for Simmons Home Furnishings Center, ca. 1974
|
|
102
|
8
|
Ads
[customizable for dealerships], n.d.
|
|
|
9
|
Newspaper
insert, n.d.
|
|
88
|
7
|
Life
magazines featuring Simmons ad, April 1, 1940 and June 9, 1958
|
|
|
8
|
Collier’s
The Nation magazine featuring Simmons ad, January 6, 1940
|
|
110
|
1
|
Mounted
Advertisements, 1938, 1945
|
|
87
|
29
|
Mounted
Advertisements, 1979, ca. 1980s
|
|
110
|
2
|
1916-1930s
|
|
150
|
3
|
Scrapbook:
Labels, Buttons, etc., 1920-1939
|
|
111
|
2-3
|
Scrapbook:
“Prem. ads, etc”.[sic], 1922-1923
|
|
111
|
5
|
Ads
featured in newspapers, 1922
|
|
112
|
1
|
Scrapbook:
“Magazine ads and comments,” 1923
|
|
|
2
|
Scrapbook:
“Magazine ads, etc.,” 1923
|
|
113
|
1-2
|
Scrapbook:
Newspaper and Magazine Ads, 1924
|
|
|
3
|
Scrapbook:
“Simmons furniture–Steel,” 1924
|
|
|
4
|
Scrapbook:
“Magazine Ads; Sales Aids...,” 1924
|
|
114
|
1
|
Scrapbook:
“Magazine Ads,” 1925
|
|
114
|
3
|
Scrapbook:
“Newspaper Ads and Promotional Aids,” 1926
|
|
132
|
1
|
Scrapbook:
Ads, 1926
|
|
|
2
|
Scrapbook:
Ads, 1926
|
|
|
3
|
Scrapbook:
Ads, 1926
|
|
156
|
4
|
Advertisements,
1926, 1929
|
|
115
|
1
|
Scrapbook:
“Catalogues on file, photos, etc.,” 1927
|
|
114
|
4
|
Scrapbook:
“Promotion Ads,” 1927
|
|
115
|
2
|
Scrapbook:
“Promotional Aids & Photos,” 1927
|
|
116
|
1
|
Scrapbook:
“Sales Aids; Catalogues; etc.,” 1928
|
|
115
|
3
|
Scrapbook:
Newspaper Ads and Trade Ads, 1928
|
|
116
|
2
|
Scrapbook:
Magazine Ads, 1928
|
|
118
|
1
|
Scrapbook:
Magazine and Newspaper Advertising, 1929
|
|
117
|
1-2
|
Scrapbook:
“Famous People Beautyrest Ads”, 1929
|
|
|
3
|
Scrapbook:
“Ads of famous people & comments,” 1929
|
|
118
|
2
|
Scrapbook:
“Advert. Promotion” [sic], 1929
|
|
118
|
3
|
Scrapbook:
Simmons Advertising (Old Ads) [sic], ca. 1920s and 1930s
|
|
87
|
3
|
1920s
|
|
111
|
4
|
Ads
with correspondence, ca. 1920s
|
|
118
|
4
|
Scrapbook:
Magazine and Newspaper Ads, 1930
|
|
149
|
1
|
Scrapbook:
Advertising, 1930
|
|
149
|
2-3
|
Scrapbook:
Advertising, 1931
|
|
87
|
4
|
1932
|
|
119
|
1
|
Scrapbook:
Promotional Aids, etc., 1932
|
|
MpCD
|
3
|
Advertising,
1933, 1962, 1973
|
|
87
|
5
|
1933
|
|
|
6
|
1934,
1937
|
|
150
|
1-2
|
Scrapbook:
Simmons Advertising and Promotional Portfolio, 1938
|
|
157
|
1
|
“All
Promotion Mattress Proof” Scrapbook: Loose Advertisements Found in
Scrapbook between pages 90 and 91, ca. 1939
|
|
|
2
|
Scrapbook:
“All Promotion Mattress Proof,” ca. 1939
|
|
MpCD
|
12
|
Scrapbook:
“Advertising Literature,” ca. 1950s
|
|
156
|
3
|
Dealer
Ads, ca. 1930s, ca. 1950s
|
|
156
|
5
|
Ads,
1930s-1940
|
|
119
|
3
|
Scrapbook:
Simmons Magazine Advertising (p. 1-76), 1943-1946
|
|
120
|
1-2
|
Scrapbook:
Simmons Magazine Advertising (p. 77-235), 1943-1946
|
|
121
|
1
|
Scrapbook:
Simmons Magazine Advertising, 1947-1948
|
|
121
|
2
|
Scrapbook:
Simmons Advertising: Ad Slicks, 1947, 1948, 1950, 1951
|
|
133
|
1-2
|
Scrapbook:
Magazine Advertisements, 1949-1950
|
|
87
|
7
|
1940s
|
|
133
|
3
|
Scrapbook:
National Advertising Magazines, 1950-1955
|
|
134
|
1
|
Scrapbooks:
Magazine Ads, 1951-1952
|
|
134
|
2
|
Scrapbook:
Magazine Advertisements, 1953-1954
|
|
87
|
8
|
1955
|
|
135
|
1-2
|
Scrapbook:
Magazine Advertising, 1955-1956
|
|
87
|
9
|
1956
|
|
87
|
10
|
1957
|
|
135
|
3
|
Scrapbook:
Advertisements [consumer and some trade], 1957
|
|
135
|
4
|
Scrapbook:
Advertisements, 1954
|
|
136
|
1
|
Scrapbook:
Magazine Advertising, 1957-1958
|
|
87
|
11
|
1958
|
|
136
|
2
|
Scrapbook:
Magazine Advertising, 1958
|
|
136
|
3
|
Scrapbook:
National Magazine Advertisements, 1958
|
|
156
|
8
|
Mounted
Ad, 1958
|
|
87
|
12-13
|
1959
|
|
136
|
4-5
|
Scrapbook:
Magazine Advertising, 1959-1960
|
|
122
|
1
|
Scrapbook:
Advertising, 1959-1961
|
|
110
|
3
|
1950s
|
|
|
4-5
|
Newsprint,
1950s
|
|
156
|
7
|
Advertisements,
1950s
|
|
66
|
11
|
Stalin
“Uncle Joe” ad copy and bill, ca. 1950
|
|
156
|
6
|
Joseph
Stalin - Consumer Ad with Layout Sketches, ca. 1950s
|
|
87
|
15
|
1960
|
|
110
|
6
|
1960
|
|
66
|
16
|
Advertising
tear sheets with letter from Young & Rubicam, 17 November 1960
|
|
121
|
4
|
Scrapbook:
Simmons Advertising: Ad Slicks, 1960-1963
|
|
110
|
7
|
1961
|
|
87
|
16
|
1961-1962
|
|
137
|
1
|
Scrapbook:
Magazine Advertising, 1961-1962
|
|
110
|
8
|
1962
|
|
156
|
1
|
Copy
of Article and Ads, 1962
|
|
87
|
17
|
1963
|
|
110
|
9
|
1963
|
|
137
|
2
|
Scrapbook:
Magazine Advertising, 1963-1964
|
|
87
|
18
|
1964
|
|
110
|
10
|
1964
|
|
138
|
1
|
Scrapbook:
Magazine Advertising, 1964-1967
|
|
87
|
19
|
1965
|
|
110
|
11
|
1965
|
|
121
|
3
|
Scrapbook:
Life Advertising (Grant Simmons,
Jr.), ca. 1960s
|
|
138
|
2
|
Scrapbook:
Magazine Advertising, 1965-1966
|
|
87
|
20
|
1966
|
|
110
|
12
|
1966
|
|
87
|
21
|
1967
|
|
110
|
13
|
1967
|
|
122
|
2-4
|
Scrapbook:
Magazine Advertising, 1967-1968
|
|
87
|
22
|
1968
|
|
110
|
14
|
1968
|
|
87
|
23
|
1969
|
|
87
|
14
|
ca.
1960s
|
|
156
|
9
|
Ads,
1960s
|
|
87
|
25
|
1970
|
|
110
|
15
|
1970
|
|
87
|
26
|
1971
|
|
110
|
16
|
1971-1972
|
|
87
|
27
|
1972
|
|
110
|
17
|
1973
|
|
138
|
3
|
Scrapbook:
Hide-A-Bed, 1973
|
|
|
4
|
Scrapbook:
Tear Sheets, Beautyrest, & All Other, 1973
|
|
87
|
28
|
1973-1974,
1978
|
|
110
|
18
|
1974,
1977
|
|
27
|
29
|
Mounted
Ads, 1979, ca. 1980s
|
|
87
|
24
|
ca.
1970s
|
|
156
|
10
|
Newspaper
Ad, 1970s
|
|
156
|
11
|
Ad:
Simmons Salutes Robinson’s [Department Store, Los Angeles, CA], 1983
|
|
110
|
19
|
1980s
|
|
125
|
--
|
Scrapbook:
Simmons TV, Radio, Print, (Vol. 1 of Ads, sales, promo material, resource
book), ca.1980s
|
|
87
|
30
|
1980s-1990s
|
|
87
|
2
|
Ads,
n.d.
|
|
110
|
20
|
Ads,
n.d.
|
|
156
|
12
|
Ads,
n.d.
|
|
156
|
13
|
French
Ad, n.d.
|
|
|
|
|
|
|
|
Series
2: MARKETING, 1896-1990s, n.d.
Subseries
D: Advertisements, 1920s-1990s, n.d.
Sub-Subseries
2: Trade Advertisements, 1920s-1980s, n.d.
|
|
76
|
2
|
Literature
for hospitals, ca. 1920s
|
|
|
3
|
Literature
for hotels/motels, ca. 1920s
|
|
|
4
|
Style
Show: Modern Bedrooms [possibly for interior decorators], 1934
|
|
69
|
17
|
“Introducing
The Andrew Malcolm Suite,” furniture for hotel/motel rooms, n.d.
|
|
|
18
|
“Simmons
Serves Up Hot Savings,” sales promotion for hotel/motel industry, n.d.
|
|
|
19
|
“Good
Medicine for a Good Night’s Sleep,” aimed at healthcare professionals,
n.d.
|
|
86
|
1
|
Hotel
Mattress Promotion, n.d.
|
|
123
|
1
|
Trade
Ads, 1920s-1930s
|
|
114
|
2
|
Scrapbook:
Trade Advertising, 1926
|
|
123
|
2
|
Trade
Ads, 1940s
|
|
|
3
|
Trade
Ads, 1950s
|
|
154
|
1
|
Scrapbook:
Trade Ads, ca. 1950s: pp. 1-10
|
|
|
2
|
pp.
11-20
|
|
|
3
|
pp.
21-30
|
|
|
4
|
pp.
31-40
|
|
|
5
|
pp.
41-50
|
|
|
6
|
pp.
51-60
|
|
|
7
|
pp.
61-70
|
|
|
8
|
pp.
71-81
|
|
156
|
14
|
Trade
Ads, 1950s-1970s, n.d.
|
|
MpCD
|
4
|
Trade
Ads, 1950s, 1970s
|
|
123
|
4
|
Trade
Ads, 1962-1963
|
|
|
5
|
Trade
Ads, 1964
|
|
|
6
|
Trade
Ads, 1965
|
|
|
7
|
Trade
Ads, 1966
|
|
|
8
|
Trade
Ads, 1967
|
|
|
9
|
Trade
Ads, 1968
|
|
|
10
|
Trade
Ads, 1969
|
|
|
11
|
Trade
Ads, 1970-1974, 1978
|
|
|
12
|
Trade
Ads, ca. 1970s
|
|
|
13
|
Trade
Ads, 1980s
|
|
|
14
|
Trade
Ads, n.d.
|
|
124
|
1
|
Trade
Ad, n.d.
|
|
|
2
|
Trade
Ads, n.d.
|
|
|
3
|
Trade
Ad, n.d.
|
|
|
|
|
|
|
|
Series
2: MARKETING, 1896-1990s, n.d.
Subseries
E: Sales Kits, 1931, 1933, 1946, 1950s-1998, n.d.
|
|
140
|
1
|
Christmas
Sales, ca. 1931
|
|
140
|
2
|
Christmas
Sales, 1933
|
|
140
|
3
|
Selling
Plans, 1946
|
|
89
|
1
|
Electronic
blanket sales kit materials and other information, ca. 1946
|
|
140
|
4
|
Miracle
Sleep, 1951
|
|
140
|
5
|
“Big
Bedding Story,” 1955
|
|
140
|
6
|
Spring
Promotion, 1956
|
|
140
|
7
|
Portfolio,
Nov. 1957
|
|
89
|
2
|
Leading
Department Stores are promoting and selling
Beautyrest, 1958
|
|
|
3
|
Back
Care Sales Kits, 1958
|
|
140
|
8
|
“Perfect
Pair,” ca. 1959
|
|
89
|
4
|
Back
Care Sales Kits, 1960
|
|
|
5-6
|
Sales
Kits, 1961
|
|
90
|
1
|
Only A
Penny..., 1962
|
|
140
|
9
|
Spring,
1963
|
|
90
|
2
|
Simmons
Sales Stampede Sixty-Seven, 1967
|
|
|
3
|
Sales
Kits, 1967
|
|
91
|
–
|
Beautyrest,
Fall 1971
|
|
92
|
–
|
Simmons
101st Anniversary, August 1971
|
|
93
|
–
|
Spring,
1972
|
|
140
|
10
|
Retail
Workbook: Debut, 1972
|
|
94
|
–
|
Simmons
Golden Value Days, October 1972
|
|
90
|
4-5
|
Sales
Kits, 1974
|
|
141
|
1
|
Starsell,
1974
|
|
|
2
|
Starsell,
1974
|
|
70
|
1
|
Needlepoint:
A Traffic Builder for Your Dealer and You, 1974
|
|
|
2
|
Simmons
Great Sleepaways, 1974-1975
|
|
95
|
1-3
|
Sales
Kits, 1975
|
|
141
|
3
|
Hide-A-Bed
Sofas, 1975
|
|
|
4
|
Beautyrest
and Maxipedic, 1975
|
|
96
|
1-3
|
Sales
Kits, 1976
|
|
97
|
1
|
Sales
Kits, 1976
|
|
70
|
3
|
Beautyrest
Last Chance, 1976
|
|
142
|
--
|
Sales
Kit: The Hide-A-Bed Sofa 1976
|
|
97
|
2-3
|
Sales
Kits, 1977
|
|
70
|
4
|
“I
Only Sleep With the Best,” 1977
|
|
|
5
|
Share
in the Beautyrest: Loto Canada Bank Account, 1977
|
|
143
|
1
|
Sales
Kit: Simmons Blank Label “Pedic” Mattress Promotion, 1977
|
|
70
|
6
|
The
Sleeper Contest of the Year, 1978
|
|
143
|
2
|
Sales
Kit: Hide-A-Bed Sofa, 1978
|
|
143
|
3
|
Sales
Kit: The All New 1978 Beautyrest Family, 1978
|
|
99
|
1
|
Introducing
Econo-pedic, ca. 1970s
|
|
143
|
4
|
Sales
Kit: Simmons Golden Value Spectacular, 1981
|
|
70
|
7
|
Introducing
Beautyrest Gemini, [1982]
|
|
|
8
|
Simmons
Anniversary Sale, 1982
|
|
|
9
|
Simmons
Sale: $50 Million Factory Authorized Clearance, 1982
|
|
|
10-11
|
Anniversary
Sale: 113th Anniversary, 1983
|
|
73
|
1
|
Simmons
“Flotation System” Waterbed, 1983
|
|
98
|
1-2
|
Sales
Kits, 1983
|
|
70
|
12
|
The
Classics, 1984
|
|
|
13
|
Diamond
Jubilee Sale, April 1984
|
|
71
|
1
|
Diamond
Jubilee Sale – Office Copy, April 1984
|
|
|
2
|
First
Ever National Sale, 1984-1985
|
|
|
3-4
|
Simmons
National Home Furnishings Sale! Up to ½ Off, April 1985
|
|
|
5
|
Retail
Salesperson Awareness Program, 1985
|
|
|
6-7
|
Simmons
Second National Sale, 1985
|
|
|
8-9
|
Beautyrest
Classic, 1986
|
|
72
|
1
|
116th
Anniversary Sale, 1986
|
|
|
2
|
Hotel
Simmons, 1986
|
|
98
|
3
|
Sales
Kits, 1986
|
|
143
|
5
|
Sales
Kit: Simmons Harvest of Values, 1986
|
|
98
|
4
|
Sales
Kits, 1987
|
|
143
|
6
|
Sales
Kit: The Simmons Sales Makers (Program Newspaper Circulars), 1987
|
|
72
|
3
|
Sales
Kits, ca. 1980s
|
|
99
|
2
|
|
