"Edison Mazda Lamps"
|Blotter number 153; image number: LAR_B153.
Text on blotter reads:
During the 1920s many artists, including Maxfield
Parrish and Norman Rockwell, painted images for use in General Electric
advertising. Artwork contracted by the company adorned calendars,
matchbooks and the backs of playing cardsand ink blotters. Unfortunately,
we do not know who painted this colorful Flamenco dancer. Experts
who have seen this image doubt it is the work of either Parrish or
Rockwell; viewers suggestions can be e-mailed to Lighting
"Edison Mazda Lamps."
This blotter has no text other than the brief titleno sales
pitch, no description of product, just images. The dancer catches
the eye, while two light bulb silhouettes and the unusual winged
GE logo reinforce the title. The space at the bottom (as seen on
many of the blotters) is left for the local lamp seller's imprint.
For additional information about artists and lamp advertising see:
- National Museum of American History, Archives Center collection
# 2002.3019, General Electric Nela Park Collection
- National Museum of American History, Electricity Collections,
Electric Lighting Collection
the Blue: The Art of Maxfield Parrish,"Smithsonian
Magazine, July 1999
- The Norman Rockwell