American campaign novelties are as old as the election process itself. They are created by political parties to promote a candidate and by ambitious manufacturers to take advantage of a market of enthusiastic followers.
These objects represent the union of American popular culture
and politics, and presume a high level of personal participation
on the part of supporters and voters. In an age of television-driven
campaigns, such tangible tokens are often dismissed as insignificant.
But they help foster long-term party identification, and are a way
for voters to feel connected to the political process beyond Election