Campaigning

John Adams (1797-1801)
defeated Jefferson in the first election between two parties. The campaigns used the first negative ads to influence voters.

Andrew Jackson (1829-1837)
was the first presidential candidate to use a variety of campaign novelties, including buttons, posters, flasks, matchboxes, and mugs.

Zachary Taylor (1849-1850)
was the first president whose election took place on the same day throughout the nation.

Abraham Lincoln (1861-1865)
was the first presidential candidate to print and distribute his campaign portrait all over the country.

Richard M. Nixon (1969-1974)
was the first presidential candidate to campaign in all fifty states.

William J. Clinton (1993-2001)
was the first presidential candidate to appear on the popular-culture television channel MTV.

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